Beyond meatballs and Billy bookcases, I'm reimagining IKEA's world through mindful design. This section explores my merchandise that's not just good for your home, but good for the planet. Discover sustainable materials, responsible sourcing, and innovative solutions that minimize waste and maximize impact. Let's make "democratizing design" mean more than just affordability. Here we have designed A window display for Ikea's Store front.
EXPERIENCE MAP
CUSTOMER JOURNEY
Customer becomes aware of IKEA through advertising, social media, or word-of-mouth.
Customer visits the IKEA website to browse products, plan their shopping trip, and get
directions to the store.
Customer arrives at the store and picks up a shopping bag and cart.
Customer follows the one-way route through the store, passing through showrooms displaying
different types of furniture and home accessories.
Customer stops to look at products that interest them and may ask questions of IKEA staff.
Customer picks up items that they want to buy and adds them to their cart.
Customer takes their cart to the checkout area and pays for their purchases.
Customer picks up their purchases from the warehouse area and takes them home.
Customer arrives at the store and picks up a shopping bag and cart.
Customer follows the one-way route through the store, passing through showrooms displaying
different types of furniture and home accessories.
Customer stops to look at products that interest them and may ask questions of IKEA staff.
Customer picks up items that they want to buy and adds them to their cart.
Customer takes their cart to the checkout area and pays for their purchases.
Customer picks up their purchases from the warehouse area and takes them home.
Customer assembles their furniture at home.
Customer uses and enjoys their IKEA furniture.
Customer Thoughts and Emotions
Before the store:
Excited to shop for new furniture and home accessories.
Curious about IKEA's unique shopping experience.
Maybe I'm feeling overwhelmed by the thought of assembling furniture.
Stimulated by the visual displays of furniture and accessories.
Confused by the one-way route and large size of the store.
Maybe I'm feeling tired or hungry.
Satisfied when they find the products they need and want.
Frustrated if they have trouble finding products or if there are long lines at checkout.
BEFORE THE STORE:
AT THE STORE
AT THE STORE
AFTER THE STORE
AT THE STORE
Proud of themselves for assembling their furniture.
Happy with their new IKEA furniture.
AFTER THE STORE
IKEA website
IKEA store
IKEA products
IKEA staff
IKEA customer service
IKEA TOUCHPOINTS
To find the products they need and want at a good price.
To have a positive shopping experience.
To be able to assemble their furniture easily.
CUSTOMER NEEDS
IKEA can make it easier for customers to find the products they need by improving navigation in
the store and on the website.
IKEA can improve the customer shopping experience by providing more seating and charging
stations in the store, and by reducing wait times at checkout.
IKEA can make it easier for customers to assemble their furniture by providing clear instructions
and offering assembly services.
This is just a simplified example of an IKEA experience map. A more detailed map would
include additional steps in the customer journey, as well as more specific customer thoughts,
emotions, needs, and opportunities.